Are you the shopper that buys only the best? Or do you buy what’s best for your budget?
Name brand vs. store brand. You know there’s a difference in price. We check it out and add it up. Is there a difference in taste?
The results of our taste test may surprise you.
There’s another difference between name brand and store brand—one you’ve never considered. What’s really inside the brand you buy?
Here’s a fun, fast-paced food promo I made for a shoppers comparison story. I was lucky enough to find music early on—which automatically helps shape the promotion.
With all of these promos, I created the script for the reporters/anchors to read as well. Hope you enjoy.
Exceptional, I passed this on to a crony of mine, and he in fact bought me lunch since I identified this for him, so let me rephrase: Thanks for lunch.